A leather goods maker selling through a slow marketplace store. We routed them onto their own storefront, rebuilt the funnel, and made the craft visible before the price tag.
Copper Canyon makes bags that last decades and was pushing them through a channel that made them look like everyone else’s. Marketplace fees ate 15 percent, the brand owned no customer data, and the product photography hid exactly what justified the price: the hands, the stitching, the years.
The open circuit
Premium products die in commodity shelving. Side by side with drop-shipped lookalikes, a $340 bag reads as “expensive” instead of “worth it.”
The reroute
We built them a standalone storefront where craft leads: process photography above product shots, a “how it ages” section with customer photos at year one, five, and ten, and honest delivery windows instead of fake urgency timers. Email flows replaced the marketplace’s algorithm: a welcome series that tells the workshop story, and a restock list that sells out small batches in hours.
Power on
Revenue per session rose 62 percent against the marketplace baseline, margin per order rose with the fees gone, and the email list, an asset they now own, drives a third of monthly revenue. The marketplace store still exists. It is now a side channel, not the main line.
Your turn
Ready to bring your board up?
Give us the address and the goal. We come back with the schematic and a plan you can read in one sitting.