The board map, expanded

Every component, in spec.

Eight services on one substrate. Open the footprint you need, read what ships and how an engagement runs, then open a channel. Most clients start with one component and add a second inside the first year.

RT-01 to RT-08

RT-01

Marketing & Growth

Campaigns that behave like signal routing: we find the channels your customers already listen on, then put your message on every one of them. Paid search, social, funnels and email, sized for a small company budget instead of a corporate one. Every landing page we point traffic at is built on the same Astro and React stack we use for full sites, so the click lands somewhere fast. And the report at the end of the month is written in sentences, with the number that pays your rent at the top.

What ships

  • Paid search and paid social campaigns
  • Funnels and conversion-first landing pages
  • Email sequences and retention flows
  • Monthly plain-language reporting
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RT-02

Websites & Landing Pages

Fast, hand-built sites on Astro and React. No page builders, no plugin graveyards, no theme somebody else is also running down the street. One landing page or forty, the job is the same: the shortest path between a click and a customer. Your site loads before the doubt does, works on a phone in a parking lot, and puts the booking button where a thumb already is. You own the code, the domain and the accounts from day one.

What ships

  • Marketing sites and full rebuilds on Astro
  • Campaign landing pages, conversion-first
  • Booking, checkout and lead capture flows
  • Performance budget and WCAG AA accessibility
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RT-03

SEO

Search is where the current flows, and most small companies are wired out of it. We do the technical work, the content work and the patient local work that turns you from static into signal when somebody in your city types what you sell. That includes the newest channel: being quoted by AI assistants when somebody asks them for a business like yours. Structured data, answer-shaped pages, a Google Business profile that gets fed every week.

What ships

  • Technical audits, fixes and Core Web Vitals
  • Keyword and topic-cluster strategy
  • Structured data and AI-answer citability
  • Local SEO, citations and Google Business
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RT-04Featured footprint

Software a la Medida

Custom software, made to measure, for companies too small to buy enterprise and too busy to keep living in spreadsheets. Internal tools, client portals, dashboards, and the integrations that finally close the loop between two systems you already pay for. Built on React and Node.js with MongoDB, Postgres or Supabase behind it, picked for your data and not for our habits. It ships in weeks, in pieces you can power on as they land, not in a year-long project you have to fund on faith.

What ships

  • Internal tools and back-office dashboards
  • Client and member portals with real auth
  • API integrations between systems you already run
  • Data models on Postgres, Supabase or MongoDB
Route this service
RT-05

CMS & WordPress

WordPress builds, and WordPress rescues. Plenty of small companies are sitting on a site that works, mostly, until the day it does not, and the person who built it stopped answering. We take those over: trace the fault, clean the plugin stack, patch what is exposed, and leave an admin your staff can post from without calling anyone. When a project wants more room, we go headless instead, with Sanity or EmDash feeding an Astro front end, so editors get a real editor and the code stays clean.

What ships

  • WordPress builds, migrations and takeovers
  • Plugin cleanup, hardening and speed recovery
  • Headless CMS on Sanity or EmDash
  • Editor training and a documented admin
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RT-06

Care & Performance

The service where we answer the phone. A monthly plan that keeps the site fast, patched and backed up, so nothing quietly corrodes between projects. We watch Core Web Vitals, compress what gets uploaded, apply security updates the week they land, and fix the small faults before you have to notice them. Once a month you get a short report: what changed, what it cost, what is next.

What ships

  • Monthly maintenance, updates and backups
  • Core Web Vitals and speed tuning
  • Security patching and uptime monitoring
  • A named person who answers, and a monthly report
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RT-07

Branding & Content

A brand is the label printed on everything you ship, and it has to read clean on every channel. We build identity systems small companies can actually run: logo, palette, type, voice, and the social templates your team fills in on a Tuesday without asking a designer. Then we keep the signal steady. Articles, photography direction and a posting calendar that runs like a clock: consistent, on time, going somewhere.

What ships

  • Logo and identity systems with usage rules
  • Brand guidelines and downloadable asset kits
  • Social template kits your team can run
  • Editorial content, photo and video direction
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RT-08

AI & Automation

The newest trace on the board, and the one small companies feel first. Chat intake that answers at 9pm and books the appointment, lead routing that puts the right message in front of the right person, review responses that go out the same week, and the back-office flows nobody wanted to do by hand. We wire it into the tools you already run, on Node.js, with your data staying in your accounts. And the board keeps growing: when a new trace serves your business, we route it.

What ships

  • Chat intake and after-hours booking assistants
  • Lead routing and CRM automation
  • Review and reputation response flows
  • Back-office automations and custom integrations
Route this service

How engagements run

Three ways to connect.

No packages, no tiers named after metals. The shape follows the work, and the number is on the table before we start.

Project

Projects from $4,500

A fixed scope with a power-on date. Site builds, custom tools, rebrands, campaign launches. You get the written route, the date and the number before anyone touches a keyboard.

Retainer

Retainers from $1,200 a month

Continuous current on the same line: search, campaigns, content, upkeep. Three months minimum, because nothing in search moves in thirty days. After that, thirty days notice either way.

Diagnostic

Board diagnostic $850

We probe your current setup and log every cold joint: site, search, ads, brand. The report is yours whether you hire us or not, and the $850 is credited if you build with us.

All channels open

Open a channelTrace our work