Internal spec · shared with clients
Deck C.
Everything Digital Avenue puts on the wire comes from one board system: one substrate, one copper, two typefaces, one voice. This page is the system, live. Steal nothing, download everything.
The mark
The DA via monogram.
DA set in Unbounded 900 on a substrate chip. One copper trace enters left, routes under the letters with a single 45 degree bend, and exits right, with a via at each bend and a signal dot riding the line.
Palette
Substrate carries. Copper routes. Signal glows.
Typography
Display · Unbounded 500 + 900
A wide techno-grotesque that reads engineered. Headlines and the wordmark only, at 900 for impact and 500 for standfirsts.
Body · Geist 400 to 600
Precise and technical-humanist for everything read at length. At 600 caps tracked wide it becomes the silkscreen label register.
Voice
Circuit English. Literal deliverables.
Route this
- Signal, trace, route, channel, node, via, current, power on.
- Every metaphor headline pairs with one literal deliverable line.
- Say what it costs and how long it takes.
- Sign off: Signal received.
Open circuit
- Hacker clichés, matrix rain, military-grade anything.
- Streamline, empower, supercharge, world-class, unlock.
- Fear-mongering about security. We are a studio, not a SOC.
- Em dashes. Commas, colons and periods carry the brand.
Social kit
Every post, already on the board.
Ready-to-use templates for every network. Click any tile to download the full-resolution PNG; the editable HTML source ships in the kit.
Live trace demo
Send a pulse down the line.
This board segment runs on the same trace engine as the rest of the site. Press the button: a signal pulse leaves the via and rides the copper to the receiving node.
CHANNEL OPEN