CampaignEditorial
Rêverie AW25 Campaign
Rêverie — 2025
Campaign DirectionEditorial PhotographyArt Direction
The Challenge
Rêverie's Autumn/Winter 2025 collection was conceptually driven by the idea of memory and forgetting. The campaign needed to inhabit that dreamlike middle ground — recognizable yet uncertain.
The Outcome
We worked with a choreographer to introduce movement into still imagery, using long-exposure techniques to capture gesture trails against architectural backdrops. The resulting campaign lived between photography and painting, and was shortlisted for the LCF Fashion Communications Award.
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