BrandingDigital
Maison Lumière Identity
Maison Lumière — 2025
Brand IdentityDigital ExperiencePackaging Design
The Challenge
A Parisian perfume house with a 40-year history needed to reach a new generation without abandoning the heritage that defined them. The challenge was modernity through restraint — not reinvention, but refinement.
The Outcome
We preserved the brand's archival serif typography while introducing a new spatial logic to all communications. The digital experience was reimagined as a slow editorial — deliberately refusing the speed of conventional e-commerce. Conversion increased 34% in the first quarter.
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