Photorealistic 3D product visualization and launch campaign for a consumer electronics brand, creating assets that eliminated the need for physical prototyping.
Obsidian Labs needed to launch their flagship product before physical prototypes were available. Traditional photography was impossible, but the launch timeline was fixed.
We created a complete 3D visualization pipeline, producing photorealistic renders that were indistinguishable from actual product photography. Every material, reflection, and shadow was crafted to match the final production unit.
The campaign launched on schedule with zero physical product. Assets were so convincing that reviewers assumed they were photographing real units.