Concrete Coast

Property campaign for a coastal hospitality group. Emphasis on texture — rough concrete against salt air, linen against skin.

Meridian Hotels builds structures that argue with the landscape — in the best possible way. Their properties sit at the intersection of brutalist architecture and coastal ease, and the photography had to hold both truths simultaneously.

We shot over five days across three properties. The rule was simple: every image must contain at least two contrasting textures. Concrete and linen. Steel and salt. Glass and sand. The tension between materials became the visual language of the campaign.