E-commerce and editorial platform for a Paris-born, Brooklyn-based fashion house.
The Challenge
Solène had an extraordinary product and zero digital presence worthy of it. Instagram followers were the primary discovery channel. The founder needed a platform that felt as considered as her garments — not just a Shopify template with her logo on it.
Our Approach
The brief was simple: make the website feel like walking into the studio. We designed around editorial pacing, treating each product page like a magazine spread. The navigation deliberately slows the visitor down rather than rushing them to checkout.
The Outcome
Average session duration increased from 1m 12s to 4m 44s post-launch. Conversion rate improved 28%. Three major fashion publications linked to the site within the first month of launch.
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