Identity refresh for a fourth-generation architecture firm navigating succession and a shifting client base.
The Challenge
Dumont had built its reputation on residential architecture for an older, wealthier demographic. The founding partners were retiring. The next generation wanted to pursue institutional and hospitality commissions. The old identity wasn't helping.
Our Approach
Rather than erasing eighty years of history, we built from it. The new identity draws on the firm's archival drawings — treating their process as the differentiator. The logotype references technical drafting letterforms while remaining contemporary.
The Outcome
Dumont secured three major hospitality commissions in the eight months following the rebrand, including a 140-room boutique hotel project that would have been outside their perceived scope twelve months earlier.
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