Brand launch film for a health-tech startup that didn't want to look like a health-tech startup.
The Challenge
Aster was entering a market saturated with the same visual language: stock-photo diversity, sterile white environments, and the word 'care' used six times per minute. They needed to announce themselves differently.
Our Approach
We shot the film entirely in people's homes. No studio. No actors. Real Aster members in their real spaces. The visual language borrowed more from documentary cinema than brand advertising. Quiet, observational, intimate.
The Outcome
The launch film received 2.3M organic views in its first week, driven entirely by shares from the communities depicted in it. Aster's Series A closed at $18M three weeks after launch.
Next Project
Dumont Co. Rebrand →